Perfect for on-location shooting. It folds down like a regular umbrella but expands straight into a softbox for instant use, saving time over traditional softboxes which require rods and speed rings for assembly. The recessed-front diffuser allows for more precise positioning and feathering of light.
A flash or studio light mounts backwards inside the softbox. Shooting towards the rear creates an even light which reduces any photo spoiling hot spots. It can be collapsed and stored in seconds, easily transported or stored.